THE STOCK MARKET: A FAMILY BUSINESS
- Katisuka Viteri
- May 15, 2022
- 3 min read
By Katiuska Viteri
HiExpat: Thank you very much Katiuska, it is an honor for us to have you as a guest in this edition of HiExpat Magazine. Your career in the stock market in Ecuador is possibly one of the most highly recognized. For almost 12 years as General Manager of the PLUSVALORES brokerage firm, you have been able to balance being a mother and CEO. Together with your daughter, you have both popularized the PLUSVALORES brand within this important economic sector of the country. From the perspective of a businesswoman, how do you see the current state of investments in the stock market in Ecuador?
Katiuska: Thank you very much for the interview. It is important to mention that the combination of being a mother and entrepreneur in a market primarily dominated by men has been very difficult but exciting. This wonderful adventure has allowed me to serve all kinds of clients and above all support my family. My job has given me many different experiences which has allowed me to open up new opportunities in different areas and countries.
Currently, investments in Ecuador have grown mainly because they are safe investments. These investments are in secure currency and give more attractive returns than those offered by banks, giving investors greater growth in their assets with controlled risk.
HiExpat: When dealing with the stock market one must work to build solid trust with their clients. As you work with your daughter to instill this value within your business, how do you manage the demanding workload of your clients and family time?
